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Budtender Training Increases Dispensary Sales

Updated: May 21, 2023

Brought to you by the Higher Learning LV Cannabis for Anxiety seminar.

 

Welcome to the Cannabis Industry Issues series from Higher Learning LV. In this exclusive series, we tackle the tough topics facing the marijuana industry and the professionals and enterprise organizations fighting to survive and succeed.

A budtender at a commercial cannabis dispensary uses tongs to pull loose-leaf buds from a glass jar to weigh on a digital scale
Does budtender training result in increased dispensary sales?

Budtender Training Increases Dispensary Sales

Our focus today >> Budtender training increases dispensary sales. In this article, we tackle the thorny topic of budtender training and how it relates to sales revenue on the floor of the dispensary. Every shift, week, and month, each budtender generates X revenue. Sales experts contend that trained budtenders deliver to customers a better experience that, in turn, generates greater sales for the dispensary—as compared to non-trained budtenders.


Budtender training increases sales volumes. This means that dispensaries that embrace training generate more revenue per employee.

This simple dynamic means that cannabis dispensaries that embrace comprehensive and ongoing training programs generate more revenue per employee than if they had neglected such training. The chart below demonstrates how a $240 investment in the Higher Learning LV Core Cannabis course results in budtenders that each produce a sales increase of $3,000 per year. Every year.


$240 Training Equals $3K Sales Increase Per Year

Thus, a $240 staff training investment results in an additional $2,880 per year. This is a whopping $29,000 increase in budtender sales volume* over a 10-year period compared to those who do not receive training. *This analysis assumes a conservative 10 percent increase in sales volume per trained staff member.

$240 training investment produces $3,000 increase in sales revenue (annually)
$240 training investment produces $3,000 increase in sales revenue (annually)

Trained Budtenders Generate Better Sales

Comprehensive budtender training obviously isn't free. Particularly quality training that is ongoing. Any intelligent C-suite executive, HR director, or training manager tasked with making smart decisions for their employer that allow it to compete and succeed must exploit every opportunity for improvement.


Budtender training is one such opportunity for improvement—and quite straightforward, actually. Those who understand the basics of the biochemistry of marijuana and hemp, including more obscure topics like terpenes and flavonoids and the entourage effect, are better able to satisfy customer inquiries. This capability directly translates to improved sales revenue numbers for trained staff members versus their untrained counterparts.


This capability directly translates to improved sales revenue numbers for trained staff members versus their untrained counterparts.

At Higher Learning LV, our modular training is developed in the United States by veteran instructional designers who work closely with budtenders and their managers to gain insight into their pain points. Our iterative and customizable training gives your staff members a solid groundwork from which more detailed or job-specific training can be delivered in the future, leveraging your past training investments to maximize ROI.

A budtender in Portland, Oregon uses wooden tongs to retrieve loose-leaf cannabis buds from a glass jar for a customer.
Budtender in Portland dispenses cannabis for a customer

Customers Complain about Clueless Budtenders

Formal and informal investigations of the satisfaction level of dispensary customers indicate a gross lack of budtender training throughout North America. Both patients and lifestyle consumers complain that budtenders and dispensary technicians are often unaware of a particular terpene or minor cannabinoid (non-CBD and non-THC). Those that are informed on these topics often cannot identify the products available at their particular dispensary that feature such terpenes and cannabinoids. This obviously results in frustrated customers who begin shopping elsewhere and lost business.


Regardless of how we slice the pie, untrained budtenders produce less sales revenue.

Suddenly, a lack of quality training results in budtenders who produce less revenue per week or month or quarter—including lost market share to competitors who are better at training their budtenders. Regardless of how we slice the pie, untrained budtenders produce less sales revenue. Period. This proven dynamic of retail sales extends far beyond the cannabis industry.


Trained, more insightful and intelligent staff members simply provide a better experience to your customers, from first-time visitors to your most loyal VIP customers.

A dispensary owner in Portland, Oregon reaches into a box on the shelf to restock some products that are on display.
A dispensary owner restocks the inventory

Higher Learning LV: On-demand & On Budget

All Higher Learning LV seminars and courses are available online and on-demand for all computer platforms, including mobile, tablets, desktop, and even smart TVs. This gives your staff members the ultimate flexibility in when and how they engage in training. Because these resources can be engaged 24/7, training manager and human resources executives enjoy the greatest flexibility and convenience in how they dispense structured training in a way that really improves the bottom line.


Higher Learning LV seminars and courses are available online and on-demand 24/7 for all computer platforms, including mobile, tablets, desktop, and even smart TVs.

You may be asking yourself: Who is this Higher Learning LV? Well, we're your new cannabis training vendor. With more than 30 years of experience training staff members at Fortune 200 American corporations—including FedEx, USAA, Nationwide Insurance, and Microsoft—we understand that your training dollars must involve a very solid return on investment (ROI) to justify the investment.


Smart companies invest in only those services that result in an improvement in the bottom line. At Higher Learning LV, our on-demand courses and seminars offer your cannabis or hemp company an opportunity to beat your competition with more qualified, adept staff members. Since trained staff members equal increased floor sales per unit of measure, affordable training is somewhat a no-brainer for any retail-facing cannabis company.

The Higher Learning LV text logo. To learn more about Higher Learning LV, visit Higher Learning LV dot co and tap Articles.

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