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C3 Podcast No. 41: Kim Prince from Proven Media

Updated: Jun 7, 2023

This episode is brought to you by the new Higher Learning LV Core Cannabis course. Learn the 25 most important cannabinoids and eight most common terpenes for an affordable enrollment fee of only $240.

 

Kim Prince from Proven Media

In No. 41 of the Cannabis Commerce + Chemistry Podcast, host Curt Robbins from Higher Learning LV and co-hosts Dena Putnam from Leafwize Naturals and John Bailey from the Mindset Genesis interview cannabis industry public relations expert Kim Prince from Proven Media in Carefree, Arizona.

A photo of Kim Prince, founder of PR and communications firm Proven Media in Arizona.
Kim Prince from Proven Media in Carefree, Arizona

Prince explains her passion for cannabis and why she entered the industry after a successful career in the general market. She describes how the cannabis industry is hyper-competitive and requires successful companies to bring their A game every day. Prince said that cannabis and hemp companies must put considerable effort into strategizing and crafting effective communications that go beyond fluff and sales-centric messaging.


"Prince describes how the cannabis industry is hyper-competitive and requires successful companies to bring their A game every day."

Kim Prince from Proven Media: Star Maker

Putnam asked how Prince became the "star maker" (what one media outlet recently dubbed her), to which Prince responded that she is very selective in choosing clients and that they were all stars before she began helping them craft and share their stories to the marketplace. Bailey commented on the need for competitive companies to seriously invest in their communications strategy and to carefully consider their execution plans.

A photo of Kim Prince and four of her clients
Kim Prince and her clients

Prince explained that the current challenges facing the industry—particularly financial pressures—are actually a good thing. But only for those cannabis companies that consistently bring their best and that go beyond the fluff and shallow salesspeak of some misguided organizations.


Kim Prince from Proven Media: Be Consistent

She also stressed the importance of consistency and recommended that listeners avoid the pattern of many startups that launch with a burst of impressive communications and social media activity, but that then cease these activities after only a few months. Instead, savvy cannabis and hemp companies form practical and implementable strategies that can be consistently maintained.

The C3 Podcast: All business. No small talk.
All business. No small talk.

Prince also noted that cannabis companies must carefully define their messaging and then serve only certain portions of their story to particular audiences in an iterative building of their brand story arc. She described how marketing professionals and founders must articulate their messaging vision in the form of concise documentation and standard operating procedures (SOPs) that fully records their operational approach, brand identity, and marketing strategy.


"Prince described how marketing professionals and founders must articulate their messaging vision in the form of concise documentation and standard operating procedures (SOPs)."

Kim Prince from Proven Media: Positive Professionalism

Robbins praised Prince's "positive professionalism." He also recommended that listeners check out episode No. 29 of the Cannabis Commerce + Chemistry Podcast to hear Sarah Gullickson from Cannabis Business Advisors go into more depth regarding the need to document company policy and procedure in the form of SOPs and other documentation assets.

A commercial greenhouse full of cannabis
A commercial greenhouse full of cannabis

🎧 Listen to C3 Podcast No. 41 >> Kim Prince from Proven Media

This weekly podcast is targeted at cannabis and hemp industry professionals and is strategically free of profanity and crude dialog. This audio session was edited for length and clarity.


To better understand our favorite cannabis research, listen now at Higher Learning LV, on Apple Podcasts or Spotify, and most other major podcasting platforms (including Amazon Music, Anchor, Google Podcasts, iHeart Radio, Pandora, and Stitcher).


Listen to C3 episode No. 41 on Spotify

Listen to C3 episode No. 41 on Apple Podcasts

Show Notes 🎧

  1. Kim Prince from Proven Media: https://www.linkedin.com/in/kimprinceprovenmedia

  2. Proven Media: https://www.provenmedia.com/

  3. Visit sponsor Higher Learning LV: https://HigherLearningLV.co/articles

  4. Visit Leafwize Naturals (Dena Putnam): https://leafwize.com

  5. Visit the Mindset Genesis (John Bailey): https://themindsetgenesis.com

  6. Follow Higher Learning LV on Facebook: https://bit.ly/3w6Dyf7

  7. Enroll in the course Core Cannabis: https://bit.ly/3JN4IwW

  8. Subscribe to the Higher Learning LV Deep Dive Series: https://bit.ly/3kWE8Jx

The Higher Learning LV text logo. To learn more about Higher Learning LV, visit Higher Learning LV dot co and tap Articles

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