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HLLV Podcast No. 51: Sam Richard from OnPoint Labs

HLLV Podcast No. 51: Sam Richard from OnPoint Labs. This episode is brought to you by the new Higher Learning LV Core Cannabis course. Learn the 25 most important cannabinoids and eight most common terpenes for an affordable enrollment fee of only $240.

 

HLLV Podcast No. 51: Sam Richard from OnPoint Labs

In No. 51 of the Higher Learning LV Podcast, host Curt Robbins interviews Sam Richard, founder and CEO of OnPoint Labs in Phoenix, Arizona. Richard described what motivated him to enter the cannabis industry and described the state of the industry, including financial, regulatory, and legal pressures that are both helping and hurting marijuana companies.


Sam Richard from OnPoint Labs
Sam Richard from OnPoint Labs

Richard is focused on helping build a thriving and safe cannabis industry through effective and thoughtful compliance, regulations, and legislative initiatives.


"The Arizona market is what some of your listeners might know as a limited license market, so we really only have about 165 license owners in the market, but we have an unlimited possibility to lease the ability to operate under one of those. We have kind of the best of both worlds in that respect," said Richard.


"One thing that I use as a grounding reminder to myself quite often, we know that for at least 30,000 years, cannabis has been a part of human society."

"One thing that I use as a grounding reminder to myself quite often, we know that for at least 30,000 years, cannabis has been a part of human society. We have artifacts of hemp-woven fabrics that have been dated to older than that. It's a perennial plant that we know our hunting and gathering ancestors would actually come back to the same spot and see the iterations of the plant year after year. Many anthropologists and historians agree that cannabis may have been the first cultivated crop in the history of the human race," said Richard.

Sam Richard from OnPoint Labs
Sam Richard knows the cannabis industry

"I don't think it's that bold of a prediction to say that Truleave and Curaleaf might not exist in five years," said Richard, adding, "it's really really important for me and our team to understand that we are still in the early morning light of the regulated cannabis ecosystem and there's going to be a lot of these types of issues that continue for a long time to come."

"I think all [cannabis] sales data from 2020 to 2022 should be thrown out. It's a very unpopular mindset, but it's one that I really do believe," said Richard.


"I don't think it's that bold of a prediction to say that Truleave and Curaleaf might not exist in five years," said Richard.

The two discuss the state of the industry and the problems and challenges that it faces, including financing, consumer demand, brand identity, Schedule I status at the federal level, and how states are leading the way for the regulated legalization of marijuana.

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🎧 HLLV Podcast No. 51: Sam Richard from OnPoint Labs Show Notes

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