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2023 Survey: What Do Cannabis Customers Want?

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An April 2023 study entitled "An Examination of Cannabis-related Information Typically Asked by Consumers at Retail Cannabis Locations: A Canadian Survey of Budtenders and Managers" that was published in the Canadian Pharmacists Journal explored the behavior and preferences of retail cannabis dispensary customers.

A woman examines a cannabis sample at a retail dispensary.
What do dispensary customers want?

What Do Cannabis Customers Want?

"The aim of the study was to examine typical questions posed by consumers to managers and budtenders working at licensed recreational cannabis stores in Canada and to assess how often consumers seek unlicensed medical advice to treat various conditions using cannabis," noted the study's authors.


The survey was administered online and comprised of 22 questions that captured demographics and other responses between January and June of 2021.

A Cannabis Shop sign in a city.
Should budtenders give medical advice?

Cannabis Dispensary Customer Survey Results

What Do Cannabis Customers Want? The study collected 211 responses to its online survey. Of these, 91 were from budtenders and 120 from dispensary managers. Of these, nearly 90 percent reported that they regularly receive questions from customers related to cannabis use for medical purposes and/or perceived medical benefit.


"Often, customers told budtenders that their personal care physician had sent them to the dispensary for a cannabis product for a particular ailment."

Often, customers told budtenders that their personal care physician had sent them to the dispensary for a cannabis product for a particular ailment. The most common "cannabis component" about which dispensary customers inquired was THC.


Concluded the study: "An alarming proportion of budtenders and managers in Canada report that they are fielding medical cannabis questions. This situation has the potential to put individuals at risk for drug-drug interactions and drug-disease interactions and to increase unnecessary hospitalizations due to adverse effects."


View the original study.

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