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Budtender Training ROI Explained

Brought to you by the Higher Learning LV Cannabis for Anxiety seminar.

 

Welcome to the Cannabis Industry Issues series from Higher Learning LV. In this exclusive series, we tackle the tough topics facing the marijuana industry and the professionals and enterprise organizations fighting to survive and succeed.


Budtender Training ROI

Budtender Training ROI. In the last article in this series, we discussed the ROI (return on investment) of budtender training for retail dispensaries. We concluded that an investment of X-dollars in budtender training, in one scenario, produces a 12X (1,200 percent) annual return on investment. Thus, the single training investment continues to yield returns in the form of increased sales past the first year.

A budtender hands a smiling female customer a package of loose-leaf cannabis flowers
Trained budtenders sell more

1,200% ROI on Budtender Training Investment

This scenario was under the conservative estimate that a budtender is working 30 hours per week and generating only $20 per hour in sales revenue. Obviously, more optimistic models produce even greater opportunities for retail cannabis shops to increase sales volumes via an investment in sales associate training.


An investment of X-dollars in budtender training, in one scenario, produces a 12X (1,200 percent) annual return on investment.

Given that so many jurisdictions in North America prohibit a number of forms of advertising, dispensaries need every tool possible to differentiate themselves. This is especially true when they are prevented from engaging in the basic forms of advertising enjoyed by nearly all other businesses, including billboards, radio ads, and celebrity endorsements in many cases.


We recently noted that 55 percent of cannabis consumers in Canada are influenced in their purchases by budtenders. According to Bethany Gomez at market analysis firm Brightfield Group, "budtenders can make or break a cannabis company's success." Here, here. We couldn't agree with Gomez more.

A vertical bar chart showing how a $240 investment in budtender training increases annual sales by $3,000

Boost Your Budtender Training ROI

The challenges of the retail segment of the cannabis industry are many. One of the chief issues is the training, education, and overall preparedness of retail staff and their ability to satisfy the myriad daily inquiries from patients and lifestyle consumers from behind the counter or on the sales floor. Luckily for our enterprise clients, Higher Learning LV has made budtender training and preparedness one of our focus areas.


Our premium on-demand seminars begin at only $80 and our courses are priced at $240 and $380 dollars, depending on length.

Solid cannabis training and education is necessary for all employees of a marijuana or hemp company. However, retail staff face unique challenges. At Higher Learning LV, we specialize in premium training that anticipates and articulates the most common customer concerns of legal cannabis retail operations.


We know that the cannabis industry is currently budgetarily challenged and must gain maximum value from its training dollars. Our premium on-demand seminars begin at only $80 and our courses are priced at $240 and $380 dollars, depending on length. Enterprise discounts apply to all Higher Learning LV seminars and courses under an annual or monthly contract. Our enterprise clients save up to 67 percent by simply signing an ongoing training agreement.

Three young budtenders working near the display case and counter of a retail dispensary
Budtender training boosts your bottom line

Let Us Train Your Budtenders

At Higher Learning LV, we are confident that our premium on-demand seminars and courses can significantly improve the knowledge and skills of your budtenders and other retail staff. By significantly improve, we mean in a way that makes your CFO and CPAs happy and feeds your bottom line. We stay laser focused on your bottom line to help improve it.


The math is obvious: Trained budtenders generate more sales.

The math is obvious: Trained budtenders generate more sales. With all market metrics and data revealing this mechanism, Higher Learning LV is resolved to help you optimize your sales force with the latest 2023 training based on the most recent peer-reviewed scientific research studies.


At Higher Learning LV, we offer better quality and value than our competition. Enroll now and we'll prove it.

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