Updated: Jul 3
HLLV Podcast No. 50: Ricardo Baca from Grasslands. This episode is brought to you by the new Higher Learning LV Core Cannabis course. Learn the 25 most important cannabinoids and eight most common terpenes for an affordable enrollment fee of only $240.
HLLV Podcast No. 50: Ricardo Baca from Grasslands
In No. 50 of the Higher Learning LV Podcast, host Curt Robbins goes one-on-one with Ricardo Baca from the Grasslands Agency in Denver, Colorado. Baca described what motivated him to enter the cannabis industry. Robbins and Baca discuss a variety of topics of importance to the cannabis and hemp industries, including current market conditions and what the future holds for entrenched players.
Baca explained how Grasslands differentiates itself among its competition and how his nearly three decades of core journalism experience allow the agency to provide specialized services to its clients that help meet their bottom line.
"You can't jump into weed and not understand the complicated history of this plant. It's so broken. The more I learned about it, the more I recognized that I had a very real passion for it," said Baca.
"Most of the narratives that have been spread about this plant for the last 80 plus years have been completely full of misinformation." — Ricardo Baca
"Next thing I knew, I was developing very real feelings that were better known as feelings that belong to an advocate or an activist. I did end up leaving journalism back in late 2016 and at that point I knew that I was going to be devoting the rest of my life toward progressive drug policy reform, including starting a marketing business called Grasslands, " added Baca.
"It was wanting to right a lot of the societal wrongs," said Baca. "Wanting to be a part of spreading truthful and fact-based science-rooted narratives. Of course, we understand most of the narratives that have been spread about this plant for the last 80 plus years have been completely full of misinformation."
"I was broken hearted when I first realized how incorrectly I had been educated and informed about weed and other substances. Now I just feel like it's my responsibility to right a lot of those wrongs. That is very much why I am here right now," explained Baca.
This weekly podcast is targeted at cannabis and hemp industry professionals and is strategically free of profanity and crude dialog. This audio session was edited for length and clarity.
🎧 HLLV Podcast No. 50: Ricardo Baca from Grasslands Show Notes
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